MELISSA WHITTINGTON

SPECIAL PROJECTS EXPERT  I  Lifestyle, Branding and Trendsetting

Melissa Whittington is an Australian-born artist, explorer, and creative with a sharp eye for design and a passion for bringing bold ideas to life. Currently based in Singapore, Melissa is the Creative Director for By Edit Pte Ltd, where she focuses on special projects, lifestyle branding, and storytelling through design.

Melissa is known for her warm, collaborative approach and her natural instinct for what’s next. She loves turning creative visions into reality—whether it’s building a brand from the ground up or crafting a one-of-a-kind niche project. Her work blends art, design, and strategy to tell stories that resonate.

With over 15 years of experience across Shanghai, Shenzhen, and Singapore, Melissa has led a wide range of cross disciplinary projects—from branding and visual identity to product and packaging design—guiding ideas from early concept all the way to market. Her creative vision is rooted in thoughtful storytelling, design clarity, and a deep passion for meaningful work. A beautiful idea can come from a single grain of sand.

“There are billions of stories being told every day. My job is to help you shape yours, visualize it—and share it with the world.”